How to Add Lead Gen Form in your Company LinkedIn Page

Generating leads is an important aspect of any business, and LinkedIn provides a variety of tools to help you do just that. One of the most effective ways to generate leads on LinkedIn is to add a lead generation form to your company page. In this blog post, we will be discussing how to add a lead gen form to your LinkedIn page and how to use it to generate leads for your business.

1. Create a Lead Gen FormThe first step in adding a lead gen form to your LinkedIn page is to create the form itself. To do this, go to your company page and select "Create Lead Gen Form" from the top menu. You will then be prompted to add the necessary information, such as the form name, questions, and thank you message. Make sure to include only the necessary information to avoid overwhelming the potential lead.
2. Add the Form to Your PageOnce you've created your lead gen form, you can add it to your company page. To do this, go to the top menu and select "Add Lead Gen Form." You will then be prompted to select the form you would like to add. Once you've selected the form, it will be added to your page and will be visible to your page visitors.
3. Promote Your FormPromoting your lead gen form is essential to generating leads. One way to do this is to share the form on your LinkedIn page and in relevant groups. You can also use LinkedIn's targeting features to reach specific audiences. For example, you can target people based on their job title, industry, and location. Additionally, you can use LinkedIn's paid promotion options to reach even more people.
4. Track and Analyze the PerformanceOnce your lead gen form is live, it's important to track and analyze its performance. LinkedIn provides analytics tools that allow you to see the number of views, clicks, and conversions. Use these metrics to evaluate the success of your form and make adjustments as needed.

In conclusion, adding a lead gen form to your LinkedIn company page is an effective way to generate leads for your business. By creating a professional form, promoting it on LinkedIn and tracking the performance, you can reach your target audience, generate leads and drive more business opportunities.