Types of Search Intent

1. Informational intent

The searcher is looking for information, This might be an answer to a simple questionEx: How, What, Who, Why, Tutorial, Guide

2. Transactional intent

The searcher is looking to make a purchase. They’re in buying mode. Most likely, they already know what they want to buy.Ex: Buy, Coupon, Order, Cheap, Price

3. Navigational intent

The searcher is looking for a specific website. They already know where they want to go.Ex: Brand Name, product Name, Service Name

4. Commercial intent

The searcher is in the market for a specific product or service, They’re most likely looking for reviews and comparisons.

Types of Search Intent in SEO

You must be logged in to access this course

Introduction