Hello and welcome. One of the things you'll want to do when you are working with your company page is you want to click on the page, and then look to the suggestions that LinkedIn gives you, especially when you're first setting up your page. We're going to do now is we're going to go to the page section of our profile. We're going to click on any page that has already been created.

And as of the recording of this video, LinkedIn will tell you what you need in order to increase the amount of traffic and attention that you get to your page. So, for example, you're going to see here that one of the things is suggested is that you add in a keyword-based search into your description for your page. And it's here within your description where you want to make sure that you are optimizing what you're writing in that description area for individuals that are looking for contact and information on LinkedIn, as well as in search engines.

You are also going to be able to add specialties. So what you'll do here is you will click on top of the specialty area. And since you can do up to 20, you're going to write in the specialties again, that will be helpful to individuals that are searching for specific content, as well as contacts.

Once you've made the changes that you want to make to optimize your description, you're then going to click this save button. What you have just done is you have optimized the overview tab, and you do have other tabs on your page that you can optimize. For example, you're going to have the page information button, and you're going to write in your page tagline.

And again, once you optimize the description, you can click save, and you'll want to use this menu on the left side to continue to optimize your page for individuals that are doing the search.

Okay. So with that, thanks. And I will see you in another video.

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LinkedIn Page Optimization

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Introduction

LinkedIn Events

Content Research

LinkedIn Group Engagement

LinkedIn Creator Hub