People use the Internet for everything these days, so it’s easier to get their attention with text, audio, or video content. The most popular social media platforms for watching videos are, as you are all aware, YouTube, TikTok, and others. Therefore, it is vital for companies in the modern era to embrace this trend and engage customers with video marketing. Smartphones and widely available internet connection have made it feasible to easily contact consumers with carefully considered graphics filled with informational value.

Videos have more versatility than text or music, which is one advantage. They might include text, audio, and eye-catching visuals that immediately attract the audience’s attention. It is crucial to engage the senses of the present generation, especially with visually attractive content, given the shortening of their attention spans.

It has been demonstrated that most consumers are persuaded to make a purchase or sign up for a service by video advertisements. Think of the hours you have wasted mindlessly surfing on video channels like YouTube and Tik Tok if you have any doubts about the effectiveness of videos.

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Thank you!

Enoch

About the author 

Enoch George

I help soloprenuers and Coaches and leaders in Business scale using social media marketing. step by step resources, training, and support you need to Build, Launch and Grow your online business!

I work with business and Non Profit Organisations to increase online presence by finding overlooked opportunities and building websites and online Marketing customising the digital marketing process to be more effective. I partner with growing companies and Social Entrepreneurs. I myself own and operate a startup company that I thrive to build the outcome to serve the customer.

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